Outbound Performance Calculator
Estimate the performance and efficiency of your outbound marketing efforts.
Inputs
The target number of deals that you'd like to win over a given period of time e.g. 6 months.
The conversion rate from meetings to closed deals.
The conversion rate from interested leads to booked meetings.
The conversion rate from prospects reached to interested leads aka positive replies. For LinkedIn the avg is 2.5%.
The average value of your customer contract, whatever your contract duration may be.
How many times do your customers renew the contract. If there are no renewals, keep it 1.
How much you're investing on outbound (tools, sales reps, etc) in a given period of time e.g. 6 months.
Results
- Meetings Required
- 50
- Interested Leads Needed
- 100
- Prospects to Reach
- 4,000
- Customer Acquisition CostHow much it costs you on average to acquire 1 customer.
- $200
- Lifetime Value (LTV)How much revenue you generate from a customer throughout their entire relationship with you, including renewals.
- $10,000
- LTV:CAC RatioThe relationship between your avg LTV and your avg CAC. If the number is above 1, it means the revenue you generate from a customer throughout their lifetime is higher than the cost of acquiring them. Anything at or above 3 is great.
- 50.0:1