Overview
Teambase generated $500,000+ in pipeline in 7 months. Behind the number: a GTM playbook implemented, LinkedIn outreach aimed at decision-makers, Thought Leader ads carrying brand content, conversation ads for remarketing, AI workflows powering the team’s LinkedIn engagement, and intent-signal tracking to time the outreach.
Delivered by Blue Pencil, now part of Superable.
Our Approach
Implement the GTM playbook
The engagement ran on a GTM playbook, implemented for Teambase.
- GTM playbook implementation
Run LinkedIn ads with brand content
Paid LinkedIn ran in two formats.
- Thought Leader ads running brand content
- Conversation ads for remarketing
Time the outreach with intent signals
Outreach went to decision-makers, and intent signals set the timing.
- LinkedIn outreach aimed at decision-makers
- Intent-signal tracking to time the outreach
- AI workflows powering the team’s LinkedIn engagement
The Results
- $500,000+ in pipeline generated in 7 months
One playbook, several channels: ads, brand content, intent signals, and decision-maker outreach. Superable sells that model to GCC B2B companies today, one go-to-market engine that flexes across several channels at once instead of several disconnected vendors: Elastic GTM. The result for Teambase: $500,000+ in pipeline in 7 months.