Overview
Gameball generated $150,000 in pipeline in 7 months. The engine ran on LinkedIn end to end: personal brand activity from the CEO and sales reps, Thought Leader ads amplifying the top-performing organic posts, social-signal fetching from engaged leads, and targeted outbound campaigns backed by lead-nurturing sequences.
Delivered by Blue Pencil, now part of Superable. It is the clearest study in this library of the content channel doing the warming: outbound targeted leads whose engagement was already being captured as social signals.
Our Approach
The warm layer: personal brand activity from the CEO and sales reps
Gameball’s leadership showed up in the feed as people, not as a company page.
- Personal brand activity for the CEO and sales reps on LinkedIn
- Organic posts, with the top performers identified for amplification
Amplification: Thought Leader ads on the posts that already performed
Paid reach was concentrated on content that had proven itself organically.
- LinkedIn Thought Leader ads run against the top-performing organic posts
- Ad spend amplifying the CEO’s and reps’ own voices
Conversion: signals, outbound, and nurture turned attention into pipeline
The audience the content and ads created was worked systematically.
- Social-signal fetching from leads who engaged
- Targeted outbound LinkedIn campaigns
- Lead-nurturing sequences
The Results
- $150,000 in pipeline generated in 7 months
A founder who posts, ads that amplify what works, and outbound that follows the engagement: that is one engine, not four vendors. Superable runs this motion for GCC B2B companies as one go-to-market engine that flexes across several channels at once, instead of several disconnected vendors. We call it Elastic GTM. For Gameball, it produced $150,000 in pipeline in 7 months.