Overview
For Dell, a focused 10-day outbound campaign generated 20 interested leads from 400 prospects. The mechanism: targeted outbound LinkedIn campaigns, decision-maker targeting, and lead-magnet deployment. Delivered by Blue Pencil, now part of Superable.
Our Approach
Run targeted outbound LinkedIn campaigns
Outbound ran on LinkedIn, targeted at decision-makers, across a list of 400 prospects.
- Targeted outbound LinkedIn campaigns
- Decision-maker targeting
- 400 prospects contacted over 10 days
Deploy lead magnets
Lead magnets were deployed during the engagement.
- Lead-magnet deployment
The Results
- 20 interested leads generated from 400 prospects in 10 days
A focused 10-day sprint: 400 prospects, decision-maker targeting, and lead magnets. Superable runs this outbound motion for GCC B2B companies today as part of one go-to-market engine that flexes across several channels at once, the model we call Elastic GTM. The result on the record: 20 interested leads in 10 days.