Overview
adam.ai generated $730,000 in pipeline and closed $260,000 in deals in the GCC over six months. Delivered by Blue Pencil, now part of Superable.
The engagement combined LinkedIn lead generation and conversation ads, signal-based targeting, and targeted outbound over email and LinkedIn. Underneath it, HubSpot workflows nurtured leads and booked calls, and Slack notifications put every follow-up in front of a sales rep.
Our Approach
Ads: LinkedIn lead generation and conversation ads
Paid social on LinkedIn, the engine’s Ads channel.
- LinkedIn lead generation ads
- LinkedIn conversation ads
Signals: audiences built from buying signals
Targeting was signal-based rather than a static list, the engine’s Signals channel. Audiences were defined by:
- Persona-based targeting
- LinkedIn engagers and followers
- New roles
- Tech stack
- ICP job openings
Outbound and revenue operations
Targeted outbound ran via email and LinkedIn. The systems behind it are not one of the five channels; they are revenue operations work, and they did the booking:
- Targeted outbound via email and LinkedIn
- HubSpot workflows for lead nurturing and call booking
- Slack notifications for sales rep follow-ups
The Results
- $730,000 in pipeline generated in the GCC over 6 months
- $260,000 in closed deal amount in the same period
One go-to-market engine flexing across several channels at once, instead of several disconnected vendors: ads, signals, and outbound feeding the same pipeline. Superable runs that model, Elastic GTM, for GCC B2B companies today.